Music, food and cultural pride filled the streets of downtown Hayward on Saturday as the city hosted its 41st Annual Cinco de Mayo Celebration, drawing residents and visitors for a daylong celebration of Mexican heritage.

The festival, held along B Street, featured live performances, local vendors and traditional cuisine, creating a lively atmosphere that highlighted the diversity of the Hayward community. Families, students and community members gathered throughout the afternoon to enjoy folklórico dancing, live bands and interactive activities.

Cinco de Mayo, which commemorates Mexico’s victory over French forces at the Battle of Puebla in 1862, has grown into a broader celebration of Mexican culture in the United States. In Hayward, the event served not only as a cultural observance but also as an opportunity to support local businesses and organizations.

Rows of vendors lined the street, offering handmade goods, artwork and a variety of foods such as tacos, elote and aguas frescas. Local artisans and small business owners said the festival provided valuable exposure and a chance to connect with the community.

“It’s more than just a celebration,” one vendor said from Tita’s Treasures. “It’s a way for us to share our culture and bring people together.”

Live entertainment remained a central highlight throughout the day. Traditional folklórico dancers in colorful dresses performed to enthusiastic crowds, while musicians kept the energy high with a mix of regional Mexican music and contemporary sounds.

Community organizations like Bike East Bay, the Hayward Police Department, and the CSU East Bay C.E. Smith Anthropology Museum were also present. Hayward Police exhibited their motorcycles and off-road vehicles, while the CSU East Bay Anthropology Department displayed their creations of mud ovens and handed out miniature blocks hand-made by students. 

Several groups emphasized the importance of cultural events in fostering inclusion and representation. Attendees said the festival offered a sense of unity and pride.

“It’s really special to see everyone come out and celebrate together,” said Carlos Marquez, an event attendee and local Hayward resident of 40 years. “It reminds you how strong and vibrant this community is.”

The event concluded in the evening, leaving behind a sense of connection and cultural appreciation among those who attended. As Hayward continues to grow, events like the Cinco de Mayo Celebration remain an important reflection of the city’s identity — one rooted in diversity, tradition and community engagement.