Facebook-owned Oculus sees a future where people can experience anything anywhere with virtual reality and expects the smartphone to play a big role.

In an effort to attract more people to use the $99 Samsung Gear VR, Oculus executives on Tuesday previewed new videos, 360-degree photos and games available in virtual reality. Oculus is also revamping its homepage, including a section that allows people who use the headsets to find new content easier.

Unlike the Oculus Rift, which is more expensive and requires a high-end computer, the Gear VR is powered using certain Samsung smartphones.

“We want to get it into the hands of as many people as possible…because we think it can actually change people’s lives,” said Max Cohen, Oculus’ head of mobile at an event in San Francisco.

Virtual reality has the ability to bring people back to different eras and expose that time in a new light, he said. Cohen said he also expects that learning with textbooks will become more outdated for students.

The company has been partnering with film studios such as Felix & Paul Studios, which released a new film series on Wednesday called “Nomads” that provide a glimpse into the lives of Maasai warriors in Kenya, yak herders on the Mongolian steppes and sea gypsies in the coastal areas of Borneo. Other video series allow people to experience what it’s like to be blind or be placed in solitary confinement in prison. Discovery is also releasing a “Deadliest Catch” video in June that gives people a sense of what it’s like to be on a boat in the Bering Sea.

The Samsung Gear VR recently hit 1 million users and people spend an average of 25 minutes in virtual reality, the company said. More than 2 million hours of videos have been watched and 21 games that are on the Gear VR are on the Rift too.

“That sense of presence you get as a viewer in VR video is likely for all of us in this room going to be the biggest change in filmmaking in our lifetimes. It’s on par with the invention of sound or color film. It fundamentally changes the way you tell stories,” said Eugene Wei, Oculus’ head of video.

Wei said that directors are still grappling with how to use virtual reality, which places the viewer in an experience.

But it isn’t only videos that Oculus is trying to play up to attract more users.

Facebook also plans to support 360 photos in News Feed that can be viewed using the headset. Users will be able to take a panoramic photo from their phone or use a 360 camera and then upload it to Facebook. People who see the photo can then pan around by tilting their phone or dragging the image. Using the Oculus 360 Photos app, they will also be able to experience these photos in virtual reality and see what photos are trending.

In 2016, an estimated 3.5 million Samsung Gear VR headsets will be shipped worldwide, surpassing shipments from the PlayStation VR, Oculus Rift and HTC Vive, according to SuperData, a research firm in New York.