The Pioneer

From walls to malls: Turning a passion for street art into a business

From walls to malls: Turning a passion for street art into a business

Eduardo Gonzalez,
Contributor

January 6, 2018


Filed under Features, Showcase

Michael Alvarez came up with the idea to open a graffiti-based shop shortly after being arrested in 2009 for painting inside an abandoned warehouse in Fremont. The warehouse had a skatepark built inside and was a hangout spot for kids. It was defaced by gangster tags so he covered them up with murals. “I...

Off-White releases The Ten collection

Off-White releases The Ten collection

Liam Beyerle,
Contributor

December 7, 2017


Filed under Arts & Life, Showcase

Before Draymond Green wore a pair of the Off-White x Nike REACT Hyperdunk shoes on opening night of the 2017 NBA season, Off-White had already been a luxury fashion brand on the rise. Founded by Virgil Abloh in 2013, Off-White, the street/luxury label’s mission statement is defining the grey area between...

California State University East Bay
streetwear