California State University East Bay

The Pioneer

Athletes create new genre with business savvy

Athletes create new genre with business savvy

Louis LaVenture & Marissa Marshall,
Editor-in-Chief and Staff Writer

November 9, 2016


Filed under Features, Showcase, Sports

For years professional athletes were just that, athletes. Sure they signed endorsement deals, acted in commercials and movies, but for the most part, after the game was over they went home. However, in today’s era there is a high importance placed on access, especially with athletes. Fans want to see what they...

California State University East Bay
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