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The Pioneer

The Pioneer

Treasure Island Music Festival returns after one year hiatus

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Treasure Island Music Festival returns after one year hiatus

By Alli Weseman, VISUAL JOURNALIST

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For the better part of a decade, San Francisco’s Treasure Island was known for two things: the music festival and flea market. Due to construction on the island, festival promoters Noise Pop and Another Planet Entertainment, decided to move the Treasure Island music festival from its namesake a few miles East.

Now in its 11th year, the Treasure Island Music Festival is back after taking last year off. Festival organizers have decided to keep the name of the festival as it pays homage to where the festival got its start.

Unlike in past years, the festival will be held at Middle Harbor Shoreline Park in Oakland for it’s 2018 iteration. Back in May, this location was used for another festival, Blurry Vision, a two-day hip-hop event.

While Treasure Island offered beautiful views for festival attendees to look at while watching night shows, festival promoters have tried to assure fans that they will still be able to achieve picturesque views from the new location as it was built of the former Oakland Naval Supply Depot and sits next to the bay.

The Treasure Island Music Festival caters to all music fans as it combines hip-hop and alternative artists on two stages; there are not any overlapping acts, unlike other music festivals.  Tame Impala and A$AP Rocky will headline the event, along with other artists Silk City (Diplo + Mark Ronson) and U.S. Girls set to perform.

Festival promoters announced three late-night shows to mark the festival’s return in order to keep its tradition. These night shows allow music fans to get a head start and experience the festival at different venues such as Cal Academy of Sciences.

The three late night shows will include Kevin Morby at Cal Academy of Sciences on Oct. 11 at 6pm. The Dodo’s at The Independent in San Francisco on Oct.12 at 9pm and Mothers at Cafe Du Nord on Oct.13 at 9pm.

Festival attendees will have to utilize shuttle services from the West Oakland Bart Station or use rideshare services that will drop riders off at designated drop-off locations due to a lack of parking at Middle Harbor Shoreline. When Blurry Vision was held at this location earlier this year, they used the same tactic, but partnered with Lyft.

Shuttles will run on a continuous loop throughout the festival starting at 11 a.m., according to the festival press release.

Festival organizers have  partnered with Oaklandish, a popular clothing company, based in Oakland, to create this year’s official merchandise to signify their new location in the East Bay. The designs will feature some of Oakland’s iconic landmarks: the Bay Bridge and the Port of Oakland Cranes. The clothing store will have a booth for fans to get other Oaklandish apparel and accessories.

In an interview with SF Weekly, the founders of the Treasure Island music festival have stated that their main goal was to be different from other music festivals in the Bay Area. They did not want the same headliners such as The Chainsmokers and The Weekend that have performed at other music festivals in the Bay Area.

The Treasure Island music festival is slated to run from Oct. 13-14 with single and two-day tickets still available. For more information, people can download the official Treasure Island Music Festival app or visit the website.

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Treasure Island Music Festival returns after one year hiatus